How to Get Link Love

Inbound links are critical to SEO, therefore it’s worth dedicating resources within your organization (or hire an SEO firm) to pursue this strategy.

If you’re relatively new to the concept of SEO and want to know more about linking, I recommend you read my post entitled Why You Absolutely Need Link Love.

If you know what inbound links are, in principle, but you’re not sure how to acquire them, this post is for you!

“If you build it, they will come.”

Remember that line from the movie Field of Dreams, starring Kevin Costner? (The line referred to building a baseball diamond in the middle of a corn field, to attract the spirits of deceased famous baseball players.) The sentiment of that statement applies here: if you build quality content (and promote it online), it will naturally attract inbound links and boost your link profile. Informative, useful, and/or entertaining blog posts, articles, white papers, news releases, case studies, and e-books qualify. Get busy and start producing this material, then promote it online (see my post, How To Promote Your Content Online). Do this and they ("they" meaning inbound links) will come!

Could you use some help creating and building out your linkable content assets? to the rescue -- let’s connect.

Other link building strategies

Partnership badges—send out these clickable graphic icons, which link back to your site, to your trusted partners and loyal customers

Resource directory links—get listed on relevant resource directories, which you can find by typing the term, allintitle: resources directory, in Google web search. Google will generate a list of resource directories that offer outbound links.

Product reviews—are you an E-commerce marketer? Product reviews provide inbound links, sometimes directly into product sales pages! A product review link’s anchor text often includes the name of the product. These links can help widen brand recognition and awareness, as well as provide valuable feedback. Generate a list of review prospects by typing into Google web search the name of your product category, followed by “inurl:review”. So for example, the term “BBQ grill inurl:review” generates a list of websites and authors who’ve posted reviews online that relate to that product category.

Guest blogging—is another great strategy that can help you reach a new audience, build awareness, and generate inbound links back to your site. A resource such as allows you to connect you with bloggers, journalists, and content creators and publish your articles on their sites. Here’s how it works:

You the author write an article and show it to a prospective blogger/journalist/content creator, who will decide if your article fits their theme, and if so they publish it on their site. Your article includes at least one back link, which is usually located within the author’s bio paragraph at the end of the article. Optionally, you might arrange to promote (i.e. share) your article after it is published and thus drive more traffic to the publisher's site and also back to yours via your backlink included in the post.

Want to learn more about link building? Read the posts published within the link building category of The Moz Blog.

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