Effective Sales Communications Help Salespeople Succeed
Salespeople need compelling, persuasive, well-written communication tools to help them close more new business.
Sales Brochures Help Salespeople...
- Illustrate how a product/ service/ solution works
- Highlight features and benefits
- Provide testimonials and other proof points
- Describe how to place an order
- Specify availability, delivery, and warranty
Sell Sheets Help Salespeople...
- Tailor a presentation to a specific situation
- Target a specific use, application, or audience
- Present a relevant solution that offers compelling value
Case Studies and Customer Success Stories Help Salespeople...
- Share the experiences of actual buyers and users
- Provide powerful third-party testimony
- Demonstrate that they can, and do, deliver as advertised
- Create more selling opportunities
- Bring active opportunities to fruition
Sales Letters Help Sales People...
- Back up what they say in writing
- Keep in touch with their prospects
- Present a special offer
- Re-iterate, highlight, and emphasize important features and benefits