Writing Website Copy To Maximize Conversions
Would you like your business website to work harder?
Trained in direct response copywriting, when creating text for key business or e-commerce web pages my goal is to communicate value effectively, and thereby compel visitors to interact with the site by...
- Browsing and reviewing more of the site's content
- Registering to receive gated information
- Contacting the company
- Transacting an online purchase (if it's an e-commerce site)
A business website should be made user-centric -- by immediately and clearly addressing the visitor's task-oriented goals, while emphasizing the value proposition with strategic headings, subheads, body text, and links -- all delivered in the correct sequence.
to get your website development project off on the right foot, involve A web copywriter at the outset -- you'll be glad you did.
BizWriterPro.com Website and Web Page Copywriting Services:
- I conduct client interviews and discovery research (including keyword research to learn the language of your prospects and customers)
- I review key competitor websites to determine and compare their keyword usage, search rankings, and online marketing strategy
- I write search engine optimized (SEO) web page copy that incorporates strategic, relevant keywords and keyword phrases
- I provide a complete first draft, plus two rounds of revisions
- I provide final approved copy delivered as an editable Word document, along with a "copywriter's conceptual layout" (to show positioning of text and graphic elements)